Special Effects

Home Care & Laundry

Special Effects

Home Care & Laundry

Special Effects

Changes in ink and coating products and technologies that leverage these printing application techniques to provide further enhanced effects and performance provide new and improved opportunities for differentiation.

Special-effect coatings can enhance the decoration techniques on a package.

Visual effects include color shifting coatings and a matte/gloss effect, coatings that appeal to touch (i.e. reticulating texture effect) and laminations that transfer the effect of embossing.

Benefits:

  • 3D / Embossed- Screen Varnishes.
  • Tactile Lacquer.
  • Braille Dots.
  • Satin / Matt Varnish / Gloss Varnishes.
  • Texture Varnish / Rock-Sand Effects.
  • Sunlight-Activated Photo-Chromic inks.
  • Heat-Activated Thermo-Chromic inks.
  • Glow in the Dark.